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LiveWire connects field and leadership through real stories from electrical pros. We cut through jargon to turn standards into action—helping crews stay safe, productive, and proud of their craft.

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Why now?

The electrical world is changing fast. Renewables, battery storage, EV infrastructure, and data centers are reshaping the grid and the work that keeps it running. At the same time, expectations are rising—crews are aiming for zero incidents, smarter training, and protective gear they actually want to wear. Through it all, one thing matters most: giving real tradespeople, safety leaders, and American manufacturers a platform to share their stories, challenges, and wins in their own words.

What we cover

LiveWire is a no-fluff electrical safety podcast hosted by Asa Dyer and powered by OEL Worldwide Industries, a family-run, American Arc Flash PPE manufacturer that knows the trade from the inside out.

Each week, we sit down with electricians, safety leaders, and industry pros to talk about what really keeps crews productive and protected. We turn complex safety standards and real jobsite stories into clear, practical lessons you can use right away.

As the grid continues to evolve, LiveWire keeps the focus on the people behind the power. Real stories. Practical insight. Built for the makers, leaders, and crews who keep the current flowing.

How episodes feel?

Every episode of LiveWire is built for the field: Real guests with real responsibility. From superintendents to safety managers and plant engineers, we keep it practical with clear takeaways, honest conversations, and short clips that are perfect for whatever you, or your team, needs.

LiveWire Ep 3: Designing for Women Who Work w/ Annie Bloj

In Episode 3, host Asa Dyer sits down with Annie Bloj, a veteran fashion designer who’s worked with brands like Abercrombie & Fitch, J.Crew, and Gap, to talk about designing workwear that actually fits women in the field. They dig into how the OEL women’s line came to life, why “shrink it and pink it” never works, and how design, function, and respect all come together to build safer, smarter gear. Annie shares stories from her fashion career, the lessons learned from burnout, motherhood, and starting over, and how collaboration and purpose can push an entire industry forward.

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